Underwriting / KXCI

KXCI FCC Underwriting Copy Guidelines

As a non-profit and non-commercial radio station, KXCI is required to follow FCC
guidelines for underwriting announcements. The FCC has identified five practices that promote
rather than identify and therefore are not permissible for broadcast on non-commercial
stations: comparative descriptions, qualitative descriptions, pricing information, calls to action
and inducements to buy, sell, rent or lease.

Here are examples of each:

1. Comparative Descriptions
Announcements that contain descriptive language comparing the underwriter’s products with
those of competitors are not permitted. Comparative descriptions usually include words that
draw an explicit or implicit comparison to others, such as best, better, more, and superior

Examples of acknowledgements that include these comparative terms are:
“With more assets than any other bank”
“Featuring the best products in town”

The relevant test is not whether these statements are true. A statement can be truthful and
still be comparative and therefore promotional.

2. Qualitative Language
Announcements that contain qualitative descriptions of the underwriter’s products are not
permitted. Qualitative descriptions include words that describe the features, benefits,
advantages or other qualities offered by the underwriter’s products or services. Examples of
qualitative words are fine, excellent, tasty and good.

Examples:
“Builder of homes of distinction”
“With twenty convenient locations”

3. Pricing Information
Announcements containing pricing information are not permitted. This includes interest rate
information or other indications of savings or value associated with the product.

Examples:
“7.7% interest rate now available”
“Making computer power affordable at every desk”
“Office products at discount prices”

4. Calls to Action
Announcements that contain a “call to action” are not permitted. Most calls to action contain
imperative language. That is a statement to the listener that tells him or her to take action.

Examples:
“Call us at 555-2222 for more information”
41
“Try Texaco next time you buy gasoline”
“Enjoy a night out at John’s Restaurant”

5. Inducements to Buy, Sell, Rent, or Lease
Announcements containing any inducement to buy, sell, rent or lease are not permissible.
Language or descriptions that give reasons for doing business with the underwriter should be
suspected of serving promotional rather than identification purposes.

Examples:
“Six months free service”
“A bonus available this week only”
“With twenty stores nearby to save you time and money”

Additional Underwriting Policies:

6. The station does not accept corporate sponsorships which promote the use of illicit drugs,
alcohol, tobacco, or firearm
7. The station does not accept political advertising
8. The station will produce all announcements with station voices

KXCI Underwriting Copy Examples

business Services awareness campaign:

Support for KXCI is provided by Philabaum Professional Painting, a locally owned and operated company providing journeyman level craftsmanship for residential and commercial painting services. Philabaum Professional Painting is proud to use long lasting, low or zero VOC products for water conservation and less environmental impact. Reviews and more information about Philabaum Professional Painting is available at P3 dash AZ dot com or at 203-7310.

brand awareness campaign:

Support for KXCI is provided by Sky Island Alliance, a local nonprofit working to protect and restore the diversity of life and lands in the Sky Island region of the U.S. and Mexico through science, education, and advocacy. Opportunities include volunteer camping trips, wildlife monitoring, spring seeking, and other local events. More information is available at Sky Island Alliance dot org

one time event campaign:

Support for KXCI is provided by the Fox Tucson Theatre, presenting Roots & Boots on Sunday, April 23rd. This powerhouse country trio performs for an evening filled with stories and songs as they get back to the roots of their music. Doors at 6, show at 7pm. More information and tickets for Roots & Boots on April 23rd can be found at Fox Tucson dot COM.

Billing Information & The Billing Process

[The Billing Cycle]

At KXCI, we bill for underwriting the month after the reads. What this means is that if your underwriting announcement runs during the month of May, you will receive an invoice for that underwriting in the month of June.

We understand that some of our underwriters prefer to pay their invoices in full, and we’re happy to accommodate that. If you would like to pay in full, we can provide you with an estimated total based on your expected reads for the duration of your underwriting contract. This option can be helpful for those who want to plan their budget and payments in advance.

[Clarification on Reads]

To clarify, reads refer to the number of times your underwriting announcement is read on air during the month. So, if your announcement is read 20 times during the month of May, you will be billed for those 20 reads in the month of June.

[Payment Options]

Once you receive your invoice, we offer two convenient payment options for you to choose from. The first option is e-billing through Marketron, our secure online payment portal. With e-billing, you can easily access and pay your invoices from anywhere at any time. It’s quick, convenient, and eco-friendly.

Alternatively, we also offer traditional mail delivery. If you prefer to receive a hard copy of your invoice in the mail, simply let us know and we’ll send it to the address on file. Please note that if you choose to receive a paper invoice, there may be a delay in receiving and processing your payment.

If you choose to pay in full, we can arrange for a one-time payment by your preferred method.

Underwriting

An important contribution to quality radio is made by foundations, corporations, and individuals who provide funds to underwrite the presentation of programming broadcast on KXCI.

Contact [email protected] for information on supporting KXCI while highlighting your business, product, or service.

About kxci:

KXCI FCC Underwriting Copy Guidelines

KXCI Underwriting Copy Examples

business Services awareness campaign:

brand awareness campaign:

one time event campaign:

Billing Information & The Billing Process

[The Billing Cycle]

[Clarification on Reads]

[Payment Options]

We are thrilled to present both our new AND continuing supporters to the Underwriters’ Corner! KXCI is so grateful for their commitment to community radio, and we are honored to read their messages on the airwaves. Thank you Underwriters!

KXCI NEWSLETTER

SUPPORTLOCAL RADIO

SUPPORT
LOCAL RADIO