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GM Report May 2013


GM Report to the Board of Directors Randy Peterson, May 2013


Financial reports are provided separately. Some revenue areas were down (particularly underwriting) while others like the auto donation program rebounded nicely. Expenses were in line with projections and we remain financially strong year-to-date.


I have begun work on the draft budget for FY14. After several reviews by the Finance Committee, the final draft will be presented for adoption by the Board no later than the August 2013 meeting. I am currently projecting modest growth in both revenue and expenses while determining exactly how the potential new translator may affect both.


One expense that will be going up is health care costs. We were projected for a 19.5% increase if we made no changes to the plan. I was able to work closely with our broker to make small likely inconsequential changes to the plan to bring the increase down to about 14%.


I would like to thank every member of the Board who contributed to my annual GM review, which was delivered to me earlier this month. I take the recommendations to heart as I work to constantly improve my management skills and in so doing, work to improve our station.


One recommendation out of the review is that I take a bit of additional time in each board meeting to explain a key facet of station’ operations, while providing insight in to where it is headed in the future. At our May meeting I will go a bit more in depth with details on our underwriting, the second largest (and currently, fastest growing) area of revenue.


Amanda and I continue to work on the non-fundraising side of the capital campaign. I wrote and executed an Option to Lease with Good News Broadcasting for the Los Altos tower site, locking in an initial rate of $1,000 per month (plus utilities). Amanda scheduled the surveying work (to determine true north for the antenna construction…), which she and I observed in progress on May 13th. I have begun to piece together a marketing plan for the launch of the transmitter which includes both paid advertising (Desert Leaf, billboard, etc.) and outreach work, such as my June 27th speech to the Oro Valley Rotary Club.


Work has begun in earnest on the website redesign. Creative Slice has provided the beginning framework of the new site and will be working closely with us for the next few months. We are planning to launch a site that not only looks a lot better and is easier for deejays to use, but will help develop new areas of revenue and really enhance the overall listener experience.


I will begin employee reviews in May with Cathy Rivers (her first annual review since rehiring) and continuing with all full- and part-time employees over the course of the next two months.


About 300 listeners responded to our survey regarding archived content, web streaming and mini-program modules. While their answers largely reinforced the staff’s thinking on these subjects, there were some surprises.


I have completed work on the board ballot for the 2013 election. Printed ballots will be available on May 16th and electronic ballots will also be sent out that day. We have three candidates running for three seats, all of whom bring great passion and experience to the job.


My new segment Downtown Lowdown continues to be a good outlet for interviews and an introduction to the station for many people. April and May interviews have included Jeannette Mare’ from Ben’s Bells; Fletcher McCusker, chairman of the Rio Nuevo board; Lisa Horner from Access Tucson; and Susan Claaessen from Invisible Theatre.



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