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Strategic Social Media for Businesses & Nonprofits

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Social Media Librarian Lisa Bunker has been teaching and working professionally on Facebook and other social media platforms since 2009, and is a contributing author of the 2017 book “Using Social Media to Build Library Communities.”
This workshop will cover:

How writing for social media is different from other ways you market your business or nonprofit
Assessment of the strengths and weaknesses of the major social media platforms
Content strategies based on your target audience, and your company or non-profit’s branding or mission
Reality check: what is and isn’t possible on social media
Best practices in general.

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