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Segmenting Pharma Markets in the Social World MasterClass


For many years, Pharma has been moving away from it’s ‘one-size fits all’ model towards a more bespoke, patient-centric model. The rise of new, highly targeted and specific medications, Biologicals and Bio-Similars has made segmentation an ever more important phenomenon for the Pharmaceutical industry. The rise of Social Media and particularly Social Listening has given rise to and even more refined basis for segmentation, that of patient (and prescriber) personas.

This 2 x half-day online Masterclass will give attendees an insight into the importance of refined segmentation for Pharmaceuticals and the Digital and other tools that can be harnessed to develop sophisticated Marketing Plans, based in Social Media to allow one-to-one and one-to-many dialogues between Pharma brands and their constituents.

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